About Me
Hi! I’m Wendy Qiu. I’m currently a master student in Learning Analytics at Teachers College, Columbia University, where my coursework in quantitative economics, probability theory, Python programming, and information systems has provided me with rigorous analytical frameworks and technical fluency. Prior to this, I graduated with a Bachelor of Management from ZJSU—which laid a strong foundation in e-commerce Operation, financial reporting and corporate strategy.
I’ve worked with cross-functional teams to deliver data-driven solutions in various industries. At NetEase, I consolidated monthly supplier transaction data, automated AP document workflows, and wrote reports that improved settlement cycles and cost control. As an FOF Research Assistant at Shenwan Hongyuan, I used regression and decision-tree models to forecast market trends and analyze fund-manager allocations. At ABC Better Society Consulting, I co-designed a platform to unify business and financial data for a nonprofit. Most recently, on TikTok’s BPC team, I maintained e-commerce dashboards, assessed market-opportunity data, and supported large promotional and live-stream campaigns.
Based on my past experiences, I intend to leverage my learning-analytics expertise—user‐segmentation, predictive modeling, A/B testing, and dashboard research—to optimize real‐world business operations. By integrating behavior‐driven insights into product roadmaps and performance metrics, I aim to help organizations personalize customer experiences, streamline workflows, and measure ROI more effectively.
Outside of academics and works, I’m passionate about piano performance and photography—I’ve performed in campus recitals and enjoy capturing urban life through my lens. I’m driven by curiosity, committed to continuous learning, and excited to apply my interdisciplinary background to meaningful data analytics challenges.
Education
Columbia University in the City of New York
09/2024~12/2025
Master of Science in Learning Analytics (STEM)
GPA: 3.93/4.0
Major: Learning Analytics
Courses: Core Methods Educational Data Mining, Probability and Statistical Inference, Applied Regression Analysis, Managing Education Data, The Psychology of E-learning in Business and Industry, Psychology of Media
Zhejiang Gongshang University
09/2020~06/2024
Bachelor of Management
GPA: 89.53/100, Ranked: 2/134
Major: Accounting
Courses: Financial Reporting Analysis, Auditing, Accounting, Financial Accounting, Corporate Strategy, Money Banking, Econometrics, Probability Theory, Python, Information Systems
Awards: Zhejiang Province Outstanding Graduate; Zhejiang Provincial Government Scholarship; Comprehensive First-Class Scholarship; Hongyi Scholarship; Outstanding Student Cadre; Advanced Individual in Social Practice
Professional Experiences
ByteDance–TikTok | International E-commerce Operations Intern (Shanghai, China)
- Conducted data analysis for the BPC team on the Philippines beauty and daily-essentials markets—filtering, processing, and interpreting datasets to generate actionable business insights and set performance targets.
- Developed and maintained e-commerce analytics templates and dashboards, delivering optimization recommendations and updating data reports to support operational decision-making.
- Supported special research initiatives, including channel-efficiency analyses, industry-market-opportunity assessments, and market-share modeling to inform strategy rollout.
- Assisted with major promotions, influencer partnerships, and live-stream events by coordinating cross-functional project workflows and managing process documentation.
ABC Better Society Consulting | Digital Project Consultant (Remote, China)
- Conducted industry research on digital-transformation roadmaps—analyzing cases such as the Wheat Field Foundation, evaluating digital-tool stacks, and mapping the nonprofit sector’s current state.
- Performed end-to-end business-landscape analysis for a major nonprofit client, identifying core challenges and pain points in project management, financial-operational integration, and knowledge-base development.
- Co-designed an integrated operations-and-finance solution centered on Feishu and cloud-based accounting, enabling unified business and financial data to achieve full digitalization.
- Managed client-provided datasets in Excel via a three-tier scenario breakdown, built structured databases and knowledge repositories, and supported the technical team in deploying an AI-powered bot.
Sinolink Securities | Investment Banking Intern (Shanghai, China)
- Verified corporate and executive banking transactions, focusing on major fund movements, related-party transactions, and loan transfers.
- Assisted in IPO due diligence, covering corporate governance, financial compliance, and transaction structures, ensuring compliance with regulatory requirements.
- Updated corporate records, translated shareholder interview materials, and supported listing documentation preparation.
- Coordinated with auditors and legal teams for inventory verification and maintained audit file accuracy.
Shenwan Hongyuan Securities | FOF Research Assistant (Shanghai, China)
- Conducted qualitative analysis on fund management teams, corporate backgrounds, investor relations, and market conditions using Wind, Morningstar, and other financial databases.
- Applied MVPM risk parity models, Lasso regression, and decision trees to identify risk factors and forecast market trends across various investment styles and sectors.
- Analyzed fund managers’ asset allocation and industry preferences based on macro, meso, and micro perspectives.
- Compiled weekly investment research reports and presented key findings to the team.
NetEase | Supply Chain Center Intern (Hangzhou, China)
- Supported operations for NetEase Yanxuan’s food and furniture divisions by assisting with live-stream product campaigns—organizing data, tracking key milestones, and ensuring timely execution.
- Coordinated cross-BU communications to gather business requirements and advance the end-to-end supplier settlement workflow, including invoice follow-up, contract processing, and documentation handover.
- Operated NetEase’s integrated financial settlement system to generate AP documents, execute invoice scanning and validation, and optimize automated settlement efficiency.
- Performed monthly data consolidation in Excel—categorizing payment amounts, settlement cycles, and supplier credit metrics—and authored data analysis reports to inform finance and supply chain teams, driving cost-management improvements.
Research Experiences
Research on Investment Risk Management of User-Side Energy Storage Projects in the Context of “Dual Carbon”—A Case Study of Hangzhou Zhongheng Electric Co., Ltd | Project member
- Familiarized with MGT models of major digital energy firms and enterprise ESG practices; examined Zhongheng Electric's investment experience to analyze and summarize factors affecting returns, costs, and compliance in user-side energy storage projects, and evaluated strengths and weaknesses.
- The research will be included in the upcoming book "Zhejiang Enterprises: Financial Innovation Case Study (2023)."
Peer Effects and Reputation Effects on Sales of Home Healthcare Products Evidence from Amazon's Hyperlinked Co-buy Recommendation Network | Project member
- Designed a directed co-buy recommendation network for Amazon home healthcare products.
- Examined the influence of network node centrality characteristics and mechanisms of peer and reputation effects in various cases, and proposed promotion strategies for online home healthcare products.
- Presented research findings at the 3rd International Conference on Consumer Electronics and Computer Engineering in January 2023.
Study on Enhancing the Construction Model of Strong Village Companies: Insights from Field Surveys of 223 Companies across 11 Cities in Zhejiang Province | Project Leader
- Researched 223 companies and analyzed construction models for strong village companies, and developed a rural revitalization development index to assess construction model effectiveness; identifies model commonalities via interviews, devised optimization strategies, and promoted these strategies nationwide.
- Completed a paper “Suggestions for Further Advancing the Strengthening and Optimization of the 'Strong Village Companies' in Our Province” that was included in Vol 11, 2023 of Political Policy Reference Zhejiang.
Examining the Impact of Stock Market Liberalization on Corporate Internationalization: Empirical Evidence from the Shanghai-Hong Kong Stock Connect Mechanism | Project member
- Analyzed the crucial issue of corporate internationalization in China based on the "Catering Effect" and "Resource Effect" mechanisms as direct consequences of stock market liberalization
- Surveyed Shanghai-Hong Kong (Shenzhen-Hong Kong) Stock Connect stocks, identified issues, and proposed strategic policy suggestions.
Investigating Mechanisms and Optimization Solutions Impacting the Supply Chain Ecosystem - Taking Industrial Bank as an Example | Project Leader
- Analyzed Industrial Bank's 'Green Supply Chain Finance + Bill Pool' business, investigating its financing methods, revenue streams, and risk mitigation strategies, and identified its shortcomings.
- Synthesized findings to offer strategic optimization recommendations for refining Industrial Bank's 'Green Supply Chain Finance + Bill Pool' approach.
Skills
Industry Research
Education, E-commerce, Finance & Accounting
Data Analysis
Excel, Python, SQL
Operation
Activity planning, user interaction, social media
Design
Canva, PS, Video
Contact
Let's Work Together!✨
wq2179@tc.columbia.edu
Telephone
+1 (332)323-1836
QIU761142466
Location
New York & Shanghai